DATAgility

There are various techniques used to offer customers the opportunity to make additional purchases through the ordering process which will give your customers better shopping experience and increase revenue on your e-commerce site.   Add caption An excellent way to increase add-on sales and boost the lifetime value of your customers is through upselling and cross-selling.     Products can relate to one another in many ways.   Here are seven of the most common product relationships: Accessories : Products that can be sold to make the core product more useful, versatile, or attractive Cross-Reference : Products made by different manufacturers that have the same fit, form, and function Related Products : Products that are usually sold together to complete a job or task Repair/Replacement Parts : Repair or replacement parts for the original product Similar products : Products within a group that have one or more variants (differences) but can have the same function (differ